Portfolio
Projects
A selection of marketing campaigns, landing pages, automation, and dashboards from the last few years.
Loan Campaign Landing Pages
A set of conversion-focused landing pages built through Optimizepress for Personal Loan, SME Loan, and Hari Raya promotional campaign.
AI Chatbot — Website & WhatsApp
An AI-powered chatbot deployed across the company website and WhatsApp to automate customer support outside office hours.
Danwan Digital Billboard
Brand visibility campaign executed on a Digital Billboard at strategic locations throughout Kuala Lumpur as part of offline marketing efforts.
Dataran Nilai Raya Billboard
A seasonal Hari Raya billboard placement at Dataran Nilai, supporting a festive brand-visibility campaign.
Facebook Ads Campaign
Meta Ads creative and campaign structure built to drive loan-product leads across Facebook and Instagram.
Google Ads Campaign
Search, Display and Performance Max campaigns built on Google Ads to grow qualified lead volume and lower cost per acquisition.
Hubspot and Mailchimp CRM
Manage leads through Mailchimp and HubSpot — captured from Facebook through leads syncing as well as website and landing pages.
MRT Transit Advertising
A transit advertising campaign across MRT trains designed to boost brand exposure and drive targeted landing page traffic.
Internal CRM Dashboard
A custom-built CRM dashboard and digital loan application journey designed to streamline internal workflows and deliver a faster, more seamless application experience for customers and loan officers.