About me
Muhammad Faez Bin Husain
Results-driven marketing professional with 9 years of experience across financial services, digital marketing, and business development. I plan and execute campaigns end-to-end — landing pages, paid ads, CRM automation, and offline marketing campaign — with a focus on measurable growth and strong customer relationships.
Experience
Jan 2025 — Present
Assistant Manager
Koperasi Wawasan Pekerja-Pekerja Berhad
- •Led a team of five to consistently meet and exceed monthly loan approval targets.
- •Designed and optimized personal loan, SME loan, and Hari Raya landing pages using WordPress, Elementor, and Google Analytics, improving form usability and trust-building elements.
- •Managed Mailchimp and HubSpot to segment audiences, analyze email campaign performance, and strengthen lead nurturing.
- •Led planning and collaborated with developers on an internal CRM dashboard and digital loan application journeys for landing pages and the official website.
- •Delivered digital billboard and MRT transit advertising campaigns to increase brand visibility and drive leads to targeted landing pages.
- •Developed and deployed WhatsApp and website chatbots to improve customer communication and automate after-hours support.
- •Led development of the myKOWAJA mobile apps, focusing on intuitive design and a seamless user experience.
Jun 2019 — Dec 2024
Senior Executive
Koperasi Wawasan Pekerja-Pekerja Berhad
- •Owned marketing budget, resources, and priorities across loan products and services.
- •Managed paid ads, SEO, and social media strategy (Google Ads, Meta Ads), growing traffic and conversions.
- •Directed social media presence across Facebook, Instagram, and TikTok to drive leads.
- •Collaborated with the design team on graphics, video, and infographic content.
- •Analyzed sales data and reports to improve team efficiency and campaign performance.
- •Oversaw loan application processing and follow-up, and led festive and year-end promotional campaigns.
Mar 2017 — May 2019
Executive
Koperasi Wawasan Pekerja-Pekerja Berhad
- •Managed end-to-end personal loan application processing, ensuring quick approvals and regulatory compliance.
- •Evaluated SME business loan applications, assessing financial statements, creditworthiness, and business viability.
- •Oversaw processing of large mortgage loans (up to RM5 million), ensuring compliance and timely approvals.
Skills & tools
Digital Marketing
- Meta Ads (Facebook & Instagram)
- Google Ads
- Google Analytics (GA4)
- TikTok Ads
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
Email Marketing, Automation & CRM
- Mailchimp
- HubSpot
- Zapier
CMS & Web
- WordPress
- Elementor
- OptimizePress
- Basic Web Development
- UX/UI Optimization
AI Marketing & Productivity
- ChatGPT
- Claude
- Google Gemini
- Higgsfield AI
- Content Development
- Marketing Research & Campaign Strategy
- Data Analysis
- Prompt Engineering
- AI Video Creation
Design Tools
- Canva
- Adobe Lightroom
Software & Tools
- Microsoft 365 (Excel, Word, PowerPoint, Teams, Outlook & SharePoint)
- Ubersuggest
- Rank Math
- Visual Studio Code
Languages
- Malay (Native)
- English (Proficient)
Achievements
- Increased organic traffic by 35% through a comprehensive SEO strategy.
- Led a sales team to a 61.4% YoY increase in sales performance (FYE 2026).
- Spearheaded an AI chatbot rollout, improving inquiry response time by 40%.
- Contributed to 25% revenue growth over three years through festive and year-end campaigns.
- Generated a 52.5% year-over-year growth in leads by developing and executing high-impact marketing campaigns.
Education
2019 — 2022
Master of Business Administration (MBA)
University of Malaya
GPA: 3.69
2012 — 2016
B.Sc. (Hons) Genetics and Molecular Biology
University of Malaya
GPA: 3.09
2011 — 2012
Life Science Foundation
University of Malaya
GPA: 4.00
2006 — 2010
Sijil Pelajaran Malaysia (SPM)
Sekolah Menengah Sains Tengku Abdullah
9A
Certificates
- •Attract and Engage Customers with Digital Marketing (2026)
- •Foundations of Digital Marketing and E-commerce (2026)
- •Digital Marketing Masterclass (2024)
- •Improving Spoken English & Business Writing Skills (2024)
- •Intensive PowerPoint Design (2023)
- •Cooperative Financing Management Workshop (2023)