About me
Muhammad Faez Bin Husain
Results-driven marketing professional with 9 years of experience across financial services, digital marketing, and business development. I plan and execute campaigns end-to-end — landing pages, paid ads, CRM automation, and offline marketing campaign — with a focus on measurable growth and strong customer relationships.
Experience
Jan 2025 — Present
Assistant Manager
Koperasi Wawasan Pekerja-Pekerja Berhad
- •Lead a team of 5, consistently meeting and exceeding monthly loan approval targets.
- •Design and optimize landing pages for personal loan, SME loan, and seasonal campaigns with UX/UI improvements.
- •Manage email marketing and CRM tools (Mailchimp, HubSpot) for audience segmentation and lead nurturing.
- •Led planning of an internal CRM dashboard and digital loan application journey with the dev team.
- •Executed offline brand campaigns via digital billboards and MRT transit advertising.
- •Developed an AI chatbot on WhatsApp and website for automated, after-hours customer support.
Jun 2019 — Dec 2024
Senior Executive
Koperasi Wawasan Pekerja-Pekerja Berhad
- •Owned marketing budget, resources, and priorities across loan products and services.
- •Managed paid ads, SEO, and social media strategy (Google Ads, Meta Ads), growing traffic and conversions.
- •Directed social media presence across Facebook, Instagram, and TikTok to drive leads.
- •Collaborated with the design team on graphics, video, and infographic content.
- •Analyzed sales data and reports to improve team efficiency and campaign performance.
- •Oversaw loan application processing and follow-up, and led festive and year-end promotional campaigns.
Mar 2017 — May 2019
Executive
Koperasi Wawasan Pekerja-Pekerja Berhad
- •Managed end-to-end personal loan application processing, ensuring quick approvals and regulatory compliance.
- •Evaluated SME business loan applications, assessing financial statements, creditworthiness, and business viability.
- •Oversaw processing of large mortgage loans (up to RM5 million), ensuring compliance and timely approvals.
Skills & tools
Digital Marketing
- Meta Ads
- Google Ads
- GA4
- TikTok Ads
- SEM
- SEO
- Ubersuggest
- Rankmath
CRM & Email
- Mailchimp
- HubSpot
- Zapier
CMS & Web
- WordPress
- Elementor
- OptimizePress
- Basic Web Development
- UX/UI Optimization
Design & Tools
- Canva
- Adobe Lightroom
- Visual Studio Code
- Microsoft 365
Languages
- Malay (Native)
- English (Proficient)
Achievements
- Increased organic traffic by 35% through a comprehensive SEO strategy.
- Led a sales team to a 61.4% YoY increase in sales performance (FYE 2026).
- Spearheaded an AI chatbot rollout, improving inquiry response time by 40%.
- Contributed to 25% revenue growth over three years through festive and year-end campaigns.
- Generated a 52.5% year-over-year growth in leads by developing and executing high-impact marketing campaigns.
Education
2019 — 2022
Master of Business Administration (MBA)
University of Malaya
GPA: 3.69
2012 — 2016
B.Sc. (Hons) Genetics and Molecular Biology
University of Malaya
GPA: 3.09
2011 — 2012
Life Science Foundation
University of Malaya
GPA: 4.00
2006 — 2010
Sijil Pelajaran Malaysia (SPM)
Sekolah Menengah Sains Tengku Abdullah
9A
Certificates
- •Digital Marketing Masterclass (2024)
- •Improving Spoken English & Business Writing Skills (2024)
- •Intensive PowerPoint Design (2023)
- •Cooperative Financing Management Workshop (2023)